Monday, 13 December 2010

AS Media Checklist and Deadlines

If you’re in an Art/Textiles exam, please see me Weds lunch on main site room A12 for your feedback.
You can also copy up / photocopy DPS notes from your peers.

7th Jan 3.30pm:

1. Second draft of front cover on blog

2. 2x Music Mag cover analysis

3. Moodboard/Inspiration for Whole Magazine

10th Jan 1.30pm:

1. DPS Analysis Presenatation

14th Jan 3.30pm:

1. Photoshoot Plan for DPS

2. Photoshoot for DPS

3. Commentary on shoot-chosen images (DPS)

4. Mockup of DPS (Drawing or publisher)

If you get time, I would advise doing some photoshoots over xmas.

Wednesday, 1 December 2010

Y12 First Deadline

You should all have completed a photoshoot plan and now be aiming to shoot on Friday or this weekend.

A Mockup can then be made and then you can start drafting your front cover.

Your deadline for your front cover (first draft) is Fri 10th Dec

Sunday, 31 October 2010

Intro to graphic design

Key reading for those of you considering graphic design.

I think Part 2 is due out soon.

Mr Lau

Wednesday, 20 October 2010

Key links for TV Drama / Advanced Production

If you read and understand all of these techniques. You will most probably get an A-grade at AS. If you can apply these skills, that will be your A-grade at A2.


Tuesday, 12 October 2010

Beautiful locations and edit

Forget the dancing for a minute. It's hard to ignore. But just look at the locations, the angles.


Especially at 2 mins. The 2 closing shots. The soft focus and Varin walking into and out of the focal point.

Friday, 8 October 2010

Animoto code

New Animoto promo code.


Valid from until November. Please sign up a NEW account before then:

Tuesday, 21 September 2010

Y12 Homework

Complete photoshoot plan for school magazine front cover.

If you've lost the form it's in:

U:/Year 12/Media Studies/Resources/Week 2

Mr Lau

Y12 key learning points

Martin Heidegger: An object's function is defined by the space around it. Therefore the space around any object, be it art, film or photography is important.

Pathetic Fallacy (in film): When nature expresses the emotion/feeling of the human beings in a scene. e.g. when the sun conveys the mood of happiness and warmth or when a thunderstorm symbolises violence/anger/dark forces.

Incongruous juxtaposition: Two clashing objects/ideas/themes/words placed side by side. This usually emphasises the contrast between the two. E.g. putting a kid wearing ragged clothes next to a father in a suit:

Year 13 Hwk Reminder

Analyse one teaser using the spreadsheet grid: U:\Year 13\Media Studies\Resources\Teasers

Also analyse one poster fully using standard Mise en scene, Denotation, Connotation.

Due Weds 22nd.

Tuesday, 20 April 2010

A load of inspiration


If you're reading this blog. You are my inspiration.

It's refreshing to mark a good piece of coursework and on the whole, this years' cohort have produced some stunning coursework. Thank you.

I'm not easily impressed, but you guys have done that on numerous occasions and not only met my high standards but gone beyond them.

If you take A-Level ICT. You've been the best class for a long time. Generally punctual, proactive and an astute attention to detail.

Thought for the day: Being late isn't cool.

Here's some positive inspiration from random blogs:

Wednesday, 24 March 2010

Y12 DPS Presentations

Finally here:

Please find your video.

Get the embed code under the video. Paste in your blog next to your first DPS presentation.

Please ensure this is done by Weds 31st 5pm.

Mr Lau

Monday, 22 March 2010

AS Evaluation NOTES

The questions that must be addressed in the evaluation are as follows (do this ALL on powerpoint and through speaking, no need to blog although you may if it helps you in your thought process):

1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

What are forms and conventions of real media products i.e. real music magazines similar to yours? Show printscreens for examples of layout and design conventions. Think also about language and things which cannot be explained through printscreens and visuals.

To help you think about these more complex issues:

2 How does your media product represent particular social groups?

This will be evident through your images,(connotation, denotation, mise en scene) and text (language and register). It may also be represented through colours, fonts and editorial content. State age, gender and also specific music genre or lifestyle. Also use NRS social grading definition:

Click here for full table

3 What kind of media institution might distribute your media product and why?

Remember to research and comapre two media institutions and select one from this list:

IPC Media , Natmag-Rodale, Future Publishing, The National magazine company, BAUER MEDIA, Condé Nast Publications, WAGADON , EMAP, TROJAN , MMPA, CH Publications.

Compare a couple of these magazine publishers/d istributors in detail and then select one to publish and distribute your magazine. Justify in detail . You shou ld read : Dan iel le Rippengill’s Evaluation in here: That is the level of detail for an A-grade candidate, however I would expect far less text on your sl ides, and for you to do more talking . Having so much text on your sl ides is not good design . Have plenty of visuals(cropped printscreens and full page printscreens) from your own magazine and other music magazines.

4 Who would be the audience for your media product?

This should correlate to Q2. Should definitely give an age range (that generally spans 5-15 years max). May be gender specific, should specifiy type of genre of music and also social grade.

5 How did you attract/address your audience?

What is the editorial content (i.e. what type of articles). Do you have competitions, is the address direct or inderect. Is it formal or informal. Colloquial, casual, uncensored?

6 What have you learnt about technologies from the process of constructing this product?

Technology we have used:

  1. Photoshop (Explain all skills/tools that you have learnt and used-cloning, filtering, selecting, removing elements using magic wand, colour picker, using the grid, moving, resizing, cropping, lines, layers, blends/opacity, blurs, make-up etc...)
  2. Blogger (Write, Upload images, edit, poll/vote, embed code (slideshare and animoto), follow peers, comment on peers)
  3. Publisher (Mockups and annotation)
  4. Excel (for questionnaire graphs)

7 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Give an honest account.

(Remember to address What has improved, what did you change based on feedback. How have you developed?)

You have 8 minutes + 2 mins Q+A. Try to spend 1 minute per slide. Some slides may need more time, others less. Rehearse and time. Get feedback from peers/family/friends. Come prepared. Do not rush, stay calm.

~That's all folks~

AS Media Test

This was made at

To make your own go to U:Year12/Media Studies/Resources/Week 26

Make a PDF of your file. Upload it at Go to my library. Load your magazine. Get the embed code. Embed it to your blog.

Wednesday, 17 March 2010

A2 Deadlines

Teasers to be viewed this Friday 19th March.
Please bring your hard drive, camera, tripod and all cables to return.

Posters/ Websites due by 1.30pm on Fri 26th March.
Please save a copy of your website and poster in U:/Year13/Media Studies/Work/YOUR NAME
Make yourself a folder.

All planning work on Blogs by 5pm Weds 31st March. No work will be marked after then.

All evaluations to be presented Fri 23rd April. Presentations will be individual presentations NOT group. They must not last more than 10 minutes. If you are absent, you will just have to upload your presentation to your blog or film yourself presenting. Your mark will also be compromised if this is the case.

Marylebone Media Awards for:

Best sound editing
Best film editing
Best cinematography
Best costume design
Best original screenplay
Best teaser trailer
Best film poster
Best film website

Date: Thurs 22nd April. 3.40pm-4.30pm BL35

AS Deadlines

All production work saved in U:Pupilshare/Mr Lau Media/YOUR NAME:

Fri 19th March 5pm (Due to Ms Furlong teaching you on Weds).

All planning work (Mockups, drafts, analysis of DPS/Front covers, updated time plans on blogs by:

Weds 31st March 5pm
See previous mark sheets for detailed checklist.


Weds 24th March


Mon 29th March and Weds 31st March

Remaining presentations

Outward bounds presentations Mon 19th April:


In summary, no blog work will be valid after 31st March. All production work must be in my folder on Pupilshare to be marked this Friday. 5pm.

Monday, 15 March 2010

Year 13-Schedule

Tues 3.40-MEWS.

Please send (at least) one representative from your group to showcase your Teaser.

You will be asked to render your film for advance screening. The screening should take less than 10 mins (as each teaser should only be approx 1 min long). It would be beneficial if your whole group is there so that you can all hear the feedback.

Final viewing will take place P5 on Friday in BL35. This should be your FINAL CUT.

When rendering titles out of Motion-use the Animation Codec
When rendering final films out of FCP-use the PNG Codec and select Millions of colours

Oh and if you can all get an account at, That will help when it comes to doing your website P6 on Friday.

Year 12 Catchup

As stated in the previous post, final deadline for final drafts of TOC/DPS/Front is Weds 17th at 5.30pm.

Catch-up will take place as follows:

Mon 5.00pm-6.30pm ROOM 11 MAIN SITE
Tues 4.45pm-5.45pm ROOM 11 MAIN SITE
Weds 3.30pm-5.30pm (After lesson) BL35

I will accept drafts at these catchup's and return them within 24 hours. This will give you a chance to improve work.

Drafts and final Work will only be marked from U:/Pupilshare/Mr Lau Media

Please ensure it is all there by 5.30pm this Weds.

Wednesday, 10 March 2010

Year 12 Deadlines

All publications (Front, DPS, TOC) FINAL DRAFTS: 5.30pm Weds 17th March
Please save these in U:/Pupilshare/Mr Lau Media

Evaluations to be presented: Weds 24th and Monday 29th March.

Anyone on Outward Bound Trip to present: Weds 21st April
No other presentations will be seen/marked after this date.

Evaluation is worth 20 marks (same as planning).

Friday, 5 March 2010

A2 billing boxes

Please follow the format including size of names compared to size of roles


Wednesday, 3 March 2010

AS-Level Evaluation

Having completed your draft TOC, You should start to complete your Evaluation

The questions that must be addressed in the evaluation are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
2) How does your media product represent particular social groups?
3) What kind of media institution might distribute your media product and why?
4) Who would be the audience for your media product?
5) How did you attract/address your audience?
6) What have you learnt about technologies from the process of constructing this product?
7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Lucy Cornelius Media Studies Evaluation from St Marylebone Media Studies on Vimeo.

ANIMOTO Classroom code

Classroom animoto code is:


User guide here:

Create amazing video's like this:

Create your own video slideshow at

Monday, 1 March 2010

Y13 appointments

Click to enlarge
1 correction-NIK 4pm-5pm TUES

Wednesday, 24 February 2010

A2-The Plan for the remaining 5 weeks

5 weeks left of the course. Please note the dates of all the deadlines. If you miss them, you will be attending catchup sessions on Saturdays (also listed below).

Week 1
Fri 26th Feb (MEWS): Mr Lau to demonstrate titling and music in Motion and After effects
Non editors-Find music/complete poster
Editors-Add titles/music/record voiceover

HWK: Editors finish loading footage, music and titles (For Fri 5th)
All film posters due on blogs by Mon (1st)-Also update your blog with reflective log

Mon 1st Mar: Film posters due on blogs

Week 2
Fri 5th Mar (MEWS): (Before lesson) Please have first draft of teaser ready for screening. You will receive feedback on your poster then too.
HWK: 2nd draft of posters due (For Fri 12th) and update blog with reflective log

Sat 6th Mar: Compulsory catchup for all those who do not have all footage loaded with titles and billing box (9am-2pm)

Week 3
Fri 12th Mar (BL35): 2nd draft of posters due. Mr Lau to demonstrate websites and also feedback teasers.
HWK: 1st draft of website in Photoshop by Fri 19th

Week 4
Fri 19th Mar (NEWS): editting final draft of teaser.

Sat 20th Mar: Compulsory catchup for those who have not finished teaser and website (9am-2pm)

Week 5
Fri 26th Mar (BL35):
P5-Getting feedback on website and completing website/poster
P6-Teaser viewing for Y12 students.
3.45-Teaser viewing for teachers and friends.
HWK: Individual Evaluations (E-mail Eval ppt and scripts by Fri 2nd Apr). You will receive feedback by Fri 9th.

Fri 23rd Apr (BL35): Present individual evaluations to group (May over-run until 4.30pm)

Sunday, 21 February 2010

AS Level Mon 22nd

In class: Work on 2nd draft of DPS or TOC

Please upload your half term hwk: TOC mockup to blogs

All students who did not hand in TOC before half term have compulsory catchup this Thursday after school.

Some students also on BLOG probation, as their blogs are not up to date.

HWK: Upload 1st and 2nd draft of DPS to blog, explaining changes made. DUE WEDS 24th

Saturday, 6 February 2010


Mouseover Music or search at the top to search by genre or tags:

Also here:

Monday, 18 January 2010

A2 Update

You should now have:
  • Poster research for at least one new poster (of similar genre/audience). Two would be preferred.
  • A photoshoot plan
  • All footage (shot to date) in order

If you are filming this week, you will have up until the end of Friday's lesson to get it all uploaded and in order.


Please bring some audio / soundtracks with you that you might want to use
Links for free music
I would advise listening to the sound on teasers similar to your own.

NON Editors: Complete a mockup plan of your poster and a photoshoot.

Please complete work in BL35.

NON-EDITORS-Planning Presentation for Fri 29th.
EDITOR-Finalise all rushes and produce a first draft of your teaser

Wednesday, 13 January 2010

AS-Level Homework

Due Monday 18th:
  • Final draft of front cover to be saved in:
  • U: Pupilshare/Mr Lau Media

Due Weds 20th:
  • Both double page spread presentations.
  • You will be ask to choose one double page spread and present the analysis of it.
  • Time limit (10 mins)

You can then upload the presentations of both DPS's to your blog.

You will receive a mark and grade to date of all your work (i.e. all planning and research that is on your blog and your final draft of front cover).

Mr Lau

Presentation tips

See advice for last year's students:

A summary:

•Few bullet points
•Not too many words on each slide
•Key terminology-gutter, slug, eye flow etc
•Involve audience
•Opening/intro and closing/concluding statements

•Contrasting colours
•Size of text
•Pictures to illustrate not to decorate

Sunday, 10 January 2010

A2 Homework-DUE FRI 15 JAN 5PM

EDITOR: Upload all footage in order on the sequence of Final Cut Pro.

Photoshoot plans for movie poster
Analysis of at least one (preferably 2) film posters which are similar in genre/audience.

Use previous analysis of posters as a guideline.

GROUP OUT OF STUDIO NEXT FRIDAY: MEGAN (Nik and Christina). Please complete work in BL35.

Groups wishing to record sound and needing to book out a sound recorder need to e-mail me.

Wednesday, 6 January 2010

AS-Level Mark scheme

Planning and research:

Level 4 16–20 marks

• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is excellent use of digital technology or ICT in the presentation.

AS-Level Media. DPS.

Use these questions to help you to analyse at least 2 magazine articles:

1) How does the choice of band featured in the article suggest who the target audience will be?

2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine

3) How is colour used?

4) What style of text (font type/colour/size) is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?

5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?

6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence

7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.

8) How does the style of the article match the style of the front cover?

9) Does the article demand any prior knowledge? Give examples.

Keyword list:

  • By-line
  • Slug
  • White space
  • Pull quote
  • Side bar
  • Page number
  • Caption
  • Body Text
  • Drop Cap
  • Eye-flow
  • Anchor
  • Article Title
  • Leading Text

Monday, 4 January 2010

AS Media Checklist Jan 4th 2010

  1. Make changes as stated on feedback sheet
  2. Check barcode against real examples
  3. Check alignment of all coverlines using VIEW->Grid
  4. Post NEW (second/third) draft


  1. Project plan
  2. Questionnaire
  3. Questionnaire graphs and analysis
  4. 2x Music Magazine Front Cover Analysis Presentations
  5. Moodboard
  6. Photoshoot plan
  7. Front cover mockup (annotated)
  8. Front cover first draft (annotated)

HOMEWORK-Bring in Music Magazine (Weds).